Portal websites are not a solution to good marketing!
Posted on Thursday, Oct. 8, 2015We all know the sites where you can list your services. Sites like company outing.com, www.1001activiteiten.nl and www.dagjeweg.nl.
All sites that allow you to profile your business. All these sites charge money for placement where your client has no idea if you have availability at all.
Visiting such a site often results in frustration for many visitors. After all, it is a "yellow pages" where you are simply listed among all your competitors. Through a "smart filter system" each site tells you whether or not you can be found according to the wishes of the visitors. Often a visitor is clicking 7 times to get to your site, only to look up your company information and email or call you. Everyone knows this is a time-consuming process. Especially if the request the customer makes to your company also turns out to be unavailable. This is a real waste.
A) the potential customer has been told no and has to go back to the portal website and is dissatisfied
B) you pay money for the placement but the client does not book, so you have no revenue but expenses. This is unnecessary and more importantly a waste of everyone's time and money.
Therefore, portal websites should stupidly have your inventory visible, so the customer sees right away that you have availability. This makes you more likely that your customer will make a reservation. In addition, the visitor on the portal site does not have to click 7 times to find you or get to your website. The visitor can book and pay directly on the portal site. Then when a booking comes through one of the sites the inventory automatically decreases. Is this a pipe dream or is it possible? Yes; with LeisureKing this is definitely possible.
So you and your company will soon be able to be booked through, for example, local tourist offices that have your inventory online on their website. In this way, a "Landal" will soon be able to offer your services online, without the intervention of telephone or mail. Similarly, hotel booking sites will soon be able to link to your service and stock, without the intervention of any communication. But it goes even further; it can also be done the other way around! You can also offer your services online in combination with hotels or other rental companies, for example. You can then make arrangements with each other without having to invent complicated constructions. You are "king" of your own services and stock. You decide when, how often and for how long you want to offer your services. You determine the minimum amount of availability of your material and of course you determine the price. And most importantly, you decide on which portal sites you want to be visible with your stock.
Portal websites will soon also offer your services online using LeisureKing, which means that the investment in these platforms will offer you real direct business in the future. Probably then their revenue model will also slowly start to change.
Platforms such as NowBike Rentals and AnyPlace are already using LeisureKing as their booking system. Should you also run into this problem? Then please contact us at Leisureking, visit us at demo days across the country, visit our theme meeting: The Online Tourist at trade shows or come to the inspiration conference The Online Tourist.
